Field Engagement is more than marketing. It is the ability to create true connection with new consumers and explore insights that have the power to change the business.

Kin Euphorics

Field Marketing Manager

I created the strategy for and led field marketing for this up and coming brand. I was able to build a process for how to execute field marketing that was well branded, cost effective, consistent, practical and experiential. My team spanned across three cities and we executed multiple events a week. The work included hiring, onboarding, production, and execution of events. The main goal of these events was to collect data and report on our KPIs. 

Unreal Candy

Brand Representative

Unreal needed to build its presence in the New York market, one of its target regions. I was tasked with popping up at various grocery stores, conventions, and events in order to promote the brand and engage in real time with consumers. Through this process I was able to engage with new markets, work on quality control through keeping a consistent brand and brand message, as well as speak passionately about the product, and create true connection with consumers.