http://rosannalederhausen.com/audits-market-research daily 0.75 2019-10-03 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1570127858093-TVOMONOD2K2QCZWKWUEG/IMG_1641.jpg Audits + Market Research - Cannabis In early 2019, I audited the Cannabis market in order to understand the scope and range of what products are being offered, find trends in the market, as well as create an overview for the designers of the packaging styles, trends, and laws in the category. I spent three months researching Cannabis and CBD from three points of consumption; smoking, edibles, and topicals. Through my research I discovered vast design differences in branding, strategy, and regulation. The main focus of this research was to equip the designers at my firm with knowledge of the space both from a brand and form perspective. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1569948473725-5S174LUT7IEL4REMWFTT/IMG_4570.jpeg Audits + Market Research - Clean Beauty Before the Clean Beauty trend was in full effect, I was tasked with understanding the movement in order to prepare for a few upcoming clean beauty clients. This audit was intended to show the whitespace in the market as well as understand the look and feel of current brands on the market, how they talk about themselves, and what claims they were making. I was then able to go to our clients and prove the need for their product in this market as well as how our designs could differentiate from what was currently being done. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1564508938068-W3JWRD5HQMBD8C4DTUI5/image-asset.jpeg Audits + Market Research - Sustainable Packaging More info to come! http://rosannalederhausen.com/brand-strategy daily 0.75 2020-07-08 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1594219242831-X703DDB0GL244RER8T2X/Screen+Shot+2020-01-16+at+10.52.46+AM.png Brand Strategy Photo: Supergoop.com https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1567110541601-R4GKNZST8PYNA0RHELLS/Screen+Shot+2019-08-29+at+4.26.51+PM.png Brand Strategy Mock up of the St.Regis experience https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1594219345393-DSV3UF2F295O9CK5LZ6G/Screen+Shot+2019-12-20+at+3.23.05+PM.png Brand Strategy http://rosannalederhausen.com/new-page-61 daily 0.75 2020-02-05 http://rosannalederhausen.com/field-engagement daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1569969590322-4K6K7YALK0OX7W57VL4P/IMG_3810.jpg Field Engagement https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1569969248281-B54ZUKO5QUGSWOHR0UQW/IMG_1755.jpeg Field Engagement http://rosannalederhausen.com/supergoop daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/647ffb98-a0d5-4cb9-b290-9543e01420d7/Screen%2BShot%2B2021-08-19%2Bat%2B11.44.20%2BAM.jpg Supergoop! - Make it stand out Where we started, very stratified and segmented brand across various categories. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/9b92639c-af16-487d-a2ab-53187d5c45a5/Screen+Shot+2021-08-19+at+11.58.28+AM.png Supergoop! - Make it stand out We collected all of the brand features and drew insights from the vast amount of differentiators https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/6159552d-bd90-471a-85ae-fd06cc84c0e4/Screen+Shot+2022-02-17+at+3.30.50+PM.jpg Supergoop! - Make it stand out Mid process of auditing current line up https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1630679793663-HSY3URWK0E1518D0P7EW/Screen%2BShot%2B2021-08-19%2Bat%2B11.36.03%2BAM.jpg Supergoop! - Make it stand out After vast explorations, these elements were created for all products. We later refined specific elements for the subcategories of Skincare, Kids, Makeup and more. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1629390834724-4988FNXNCIQY2OU0BD7T/IMG_2914.JPG Supergoop! https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/4b268a61-034f-414b-9910-81de37b7050a/IMG_1398.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/41467bdc-e07d-42c6-8d23-9d72ea04f7ca/IMG_2394.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/6562ded2-5614-41e6-800d-a5eecddae35c/IMG_2396.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/685e26a7-e19a-43d1-b910-564d4b1c1ae2/IMG_3044.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/c601580b-6b3f-4a4e-8827-ba4e90883140/IMG_2416.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/6aba0031-2823-4ec1-993d-ee11d5e9bacb/Screen+Shot+2022-02-17+at+3.52.10+PM.jpg Supergoop! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1629391728355-3AA71Q8TRPW8JUPSVYGQ/Screen%2BShot%2B2021-08-19%2Bat%2B11.44.11%2BAM.jpg Supergoop! Final information architecture that was translated to all products. http://rosannalederhausen.com/kinshipresearch daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/5bc5efe6-ffcc-4306-8b66-3433eace2199/Screen+Shot+2019-05-08+at+10.25.19+PM.png Kinship https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/92b74979-7f13-4e3f-affa-37e7705c42f3/Screen+Shot+2019-05-08+at+10.25.44+PM.png Kinship Mood board based on our strategic direction https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/f0794472-43ef-4c66-984f-50ea73d91b80/Screen+Shot+2021-10-25+at+9.44.46+PM.png Kinship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/c27497af-31bb-4cc2-aa4e-eca7c65bf7a5/maddie-zeigler-petracollins-the-selfie-artreport-740x550.jpg Kinship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/3cfe5077-2890-4144-ae99-3aae49b51029/8eb3642aab96264444e06b38db97efc7.jpg Kinship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/d5025b99-0f17-4960-a96e-4f76ad2ff8b2/Screen+Shot+2019-12-20+at+3.21.01+PM.png Kinship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/3060b721-dedc-4347-af36-ed6985d97e7c/Screen+Shot+2019-05-08+at+10.26.13+PM.png Kinship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://rosannalederhausen.com/chicagocityclerksoffice daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/a4bf6ded-80a9-43f0-a425-391c6c016af7/Screen+Shot+2022-05-24+at+3.54.23+PM.png Chicago City Clerk's Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665603227985-NJ7NPQKV92FH4DHUDYQD/IMG_1789.JPG Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665603257789-NUDCI2IOROAU1GAM7D62/Screen+Shot+2022-10-12+at+2.33.58+PM.png Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665603373690-0A1GLJ3U8JP0KIOVX1HL/Screen+Shot+2022-10-12+at+2.36.08+PM.png Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665603433901-21TV0ADLSWVWA1SJB2WD/Screen+Shot+2022-10-12+at+2.37.10+PM.png Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/e6169e1a-3db3-427e-a917-6b50d66122bb/IMG_20220215_171548.jpg Chicago City Clerk's Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1419fd7b-b47f-408e-88ab-8d7284df1a11/Screen+Shot+2022-05-24+at+3.54.50+PM.png Chicago City Clerk's Office - Make it stand out From Watch, Punish, and Fine to Collect, Decide and Invest https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/a528c68c-2f1b-408a-a736-149985f962f9/Screen+Shot+2022-05-24+at+3.55.02+PM.png Chicago City Clerk's Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665590254713-WGYOW5TIF41G5X03MYB3/2022-05-03+Sustainable+Solutions-112.jpg Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665590181993-BI00UGM2PMMZJFWF8IBI/2022-05-03+Sustainable+Solutions-46.jpg Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665590144929-S3U5Y54I8NFBB7H3JFFY/2022-05-03+Sustainable+Solutions-10.jpg Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665590223951-KXVJYJHTSQGEOAUZP4F5/2022-05-03+Sustainable+Solutions-87.jpg Chicago City Clerk's Office https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/180c5659-678b-43b2-aa81-a05b96295a3d/Screen+Shot+2022-05-25+at+10.46.46+AM.png Chicago City Clerk's Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/13c7b9ba-c679-4b32-a370-56719f35f53b/Screen+Shot+2022-05-25+at+10.46.54+AM.png Chicago City Clerk's Office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://rosannalederhausen.com/regrow daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/604e9bdd-c570-4629-8988-db4ce7bbd0db/ipad.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/dd9dc7f8-7e26-4ffd-9efd-b52bbf3bd848/Screen+Shot+2022-10-14+at+1.41.45+PM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/e03e38ff-b6ef-4530-96bf-4c233f02299e/Screen+Shot+2022-10-14+at+1.42.02+PM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/6bb77546-44a7-4cb2-a841-0319fa53688f/IMG_1230.jpg Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/49490d77-c360-43cd-81b1-e456263b0599/Screen+Shot+2022-10-12+at+1.05.18+PM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665605752539-T65QSIBFCC2YTPLTS3PY/Design+Planning+Team+Delta+Research+-+Frame+3.jpg Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665605757042-USKEWAZAVFK2GYTVAI59/Image+from+iOS.jpg Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665605809225-JSHTND2UT985EK075U0J/Screen+Shot+2022-10-12+at+1.06.17+PM.png Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/36c93828-3f38-4866-8146-4b1051a44728/Systems+And+Systems+Theory-15.jpg Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/b91869d1-8066-4475-a947-181668aded6d/Asset+13.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/be376187-9413-4906-980b-bf3767184a05/Screen+Shot+2022-03-06+at+10.45.46+AM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/ffd914fb-92d2-4d9d-8100-fe169d0c7601/Screen+Shot+2022-03-06+at+10.45.37+AM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/82203860-0ae1-4793-b1d5-57c06325688a/Screen+Shot+2022-10-13+at+3.00.13+PM.png Regrow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665691961477-35U5UWNWS1REVQA0IOBI/farm2.png Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665691957032-4XCI5S7L0BKPZ8R5YUS7/sue.png Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665691526623-TB0VRUS33LXU7CCP9JZ4/aboutourfarm.png Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665598948688-U1DL1OY4UHXOT06LWGFC/2022+IDN530+Innovation+Fair-112.jpg Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665598867454-78JUATIYLO77MN9UJT11/Screen+Shot+2022-10-12+at+1.20.29+PM.png Regrow https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1665774108859-MVXUDO1Q3ND95G9CWUKT/Group+12.png Regrow http://rosannalederhausen.com/healthybaby daily 0.75 2022-10-18 https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/fa61f921-7321-4ef6-84a6-86da6de69418/userinterviews.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/b65458e5-7fea-4423-983f-4ea7380df950/Screen+Shot+2022-10-13+at+12.30.07+PM.png Healthybaby - Make it stand out Truly Safe: Most parents mentioned how they wanted a product to do no harm, both now and in the future High Performing: It needs to work well, and ideally as well as pampers. Accessible: Speed of delivery matters, but ideally they would also like to have it in stores they frequent to “dummy proof” their shopping list. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/0642c940-9a08-450a-92a4-eb3ac610c194/Screen+Shot+2022-10-17+at+9.08.34+PM.png Healthybaby - Make it stand out Based on the quant data from the survey of parents, we analyzed a few metrics of their behavior and brand use. A huge surprise in this demographic was that a majority of parents still use pampers. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/e32613ef-fa52-448c-abf3-6f5b225f5660/Screen+Shot+2022-10-13+at+12.29.48+PM.png Healthybaby - Make it stand out We completed various competitive landscape assessments and also spoke to parents about brand perception of each of our top competitors. We found that with our two main competitors there was a quality gap. Parents in this income bracket want the best for their children while still ensuring functionality - but they didn’t know who to trust. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/76e7f626-d382-41eb-838a-aa7f56587062/Screen+Shot+2022-10-13+at+12.35.27+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/a686d536-cd5c-426b-9d55-3ed5cbfce278/Screen+Shot+2022-10-13+at+12.35.37+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/1f3bb1ee-ff8d-4000-973e-7a1e2313271e/Screen+Shot+2022-10-13+at+12.35.48+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/701c53f1-6db9-4cd5-98fe-7ed9a498dfc7/Asset+23.png Healthybaby - Make it stand out Our strategy was based on balancing these three themes. Community: We wanted to build authentic parent networks to share knowledge and create true bonding all across America. Advocates: Empowering brand advocates who are curious about the products and how they are different was another priority. Incentives: Unlike other brand representatives, this wasn’t an hourly paid job - these parents are highly paid and skilled people, we had to come up with a structure that met their needs and showed we valued them as much as they valued us. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/f8676a71-33bd-4313-95bc-116e11905c96/Screen+Shot+2022-10-14+at+1.23.46+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/cd5a2c68-f6db-43be-83ac-d40d95a60e04/Screen+Shot+2022-10-13+at+1.00.16+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/73ec2d22-17aa-4920-b11f-63369c50f1ef/Screen+Shot+2022-10-13+at+12.55.29+PM.png Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e721f4e3df28942b8856ec/8977b50b-2e8d-4b32-9cca-9e75396f9791/Screen+Shot+2022-10-13+at+9.46.43+PM.jpg Healthybaby - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://rosannalederhausen.com/philosophy-welcome daily 1.0 2026-02-17