Rosanna works with health and wellness brands to stop guessing and start knowing why customers choose them (or don’t). In categories like baby and consumer packaged goods, where trust, values, and daily habits matter deeply, many teams know what they can build but not what families will truly embrace. She closes that gap by deeply understanding real human needs and translates them into products, services, and experiences that feel obvious, relevant, and worth choosing.
Her work begins with people not assumptions, trends, or surface-level data. By listening closely to how consumers think, feel, and behave, she helps brands uncover what truly matters. She turns those insights into offerings that naturally gain traction, earn trust, and stand the test of time.
The result is product–market fit that feels natural, earned, and built to last—not forced by growth tactics or trends.
